BECOME A SOCIAL MEDIA MANAGER FOR VACATION HOMES COURSE
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it. Most social media managers make $400–$800/month per property.
Want to know the real perk? If you complete this class, make a portfolio, and sign up for an interview, we’ll start referring you. You read that right….
We’ll send clients who can’t afford us to you.
Payment Plans
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
What You’ll Learn
HOW TO SET UP A SOCIAL MEDIA MANAGEMENT SIDE HUSTLE BUSINESS FOR VACATION RENTALS
In this course, Marissa, owner of Haymaker Marketing, walks you through the steps to turn your side hustle into a legitimate business. How will you get paid? Do you need contracts? What should your packages look like? All of this gets answered as we set up the "boring basics" of running a side gig.
What to expect: a thorough walkthrough with a to-do checklist in each module. Marissa guides you with helpful links, CRM references, and clear tasks to knock out along the way.
HOW TO RUN INSTAGRAM FOR VACATION RENTALS
With your business backend done, we'll go through how to actually run social media marketing for Airbnbs. This course focuses on Instagram — carousels, Reels, and Stories — but you'll also get access to my Pinterest class. We'll cover packages, deliverables, and how to actually create an engaging post.
What to expect: a full scope-of-work package example, examples of engaging Reels and carousels, topics to post about, what hosts expect posts to look like, how to track analytics, how to run basic ads, and how to send reports to clients using simple email templates.
HOW TO SELL YOUR SERVICES TO HOST
Though we have a referral network, Marissa will teach you how to pitch your services to vacation rental hosts. This includes building a portfolio or Instagram business account, how to highlight your packages and pricing, what to talk to hosts about (their pain points), and how to run sales calls.
What to expect: Canva templates for portfolios and packages, example Instagram posts, and email templates.
Meet Your Instructor
MARISSA SCHULZE, OWNER OF HAYMAKER MARKETING
I’m Marissa Schulze, owner of Haymaker Marketing. I’ve been a social media manager for over 6+ years, and I started Haymaker Marketing as a side hustle too. I was tutoring, teaching kids to read, and ran social media accounts for small businesses on the side to make extra money.
This course is for those of you looking to make an extra $400-$800 per month. You probably have some financial goals. A side hustle will help you reach them.
My job is fully remote— I get to travel for part of the year because I can make money working from my house or the nearest coffee shop. In fact, I filmed this whole course from my house, sitting on a fold-out stool, and propping my laptop on the bed, because the acoustics were better than a rented office. It’s that simple.
Remote work is freedom.
Why am I creating this course? Because I’m seeing the need for it in the STR space.
Many vacation rental hosts can’t afford the growing rates of social media management— they don’t need a full deck of marketing strategies— they just need someone to post on Instagram and Pinterest for them. Instead of turning past and present hosts away, I would love to create content for them and then send them off to my referral network of social media managers.
Every time I bring this up to hosts on Discovery Calls, they LOVE this idea. Every time a person DMs me asking for advice on how to do what I do, I never have time to teach them everything I know.
This course solves two problems.
Choose Your Payment Plan
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Choose Your Payment Plan ✦
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
A 9-module course that teaches you the basics of running social media for vacation rentals as a side hustle — and how to actually get paid for it.
Your Questions, Answered
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The goal of this course is to teach you how to be a social media manager as a side hustle, not a full time job. You can expect to charge anywhere from $400-$800 a month.
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People who want a flexible, part-time side hustle as a social media manager for vacation rentals.
People who have some social media management experience, but want to be added to our referral network (less cold pitches, more warm leads).
Beginners — with no social media management experience, but interest in hospitality.
Who it’s NOT FOR:
Airbnb hosts hoping to run their own social media.
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To be a part of Haymaker’s referral networking, you need to do three things:
Finish this course.
Make a portfolio or Instagram business account (we teach you how to do this)
Pay for a $150 interview/ strategy call with Marissa (owner of Haymaker Marketing).
After that, we’ll put you on the social media manager referral list. If we refer a client to you and they sign with you, we do ask that you send us $150 for the reference. This is a normal fee in our business!
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This is up to you. There are 9 modules ranging from 15-45 minutes each. However, there is always tasks you’ll need to do outside of the lesson.
These include:
Setting up business backend— payments, contracts, calendars
Building out portfolios or Instagram accounts
Content Creation (if you wish to do this, I’ll teach you how)
Practicing making Reels, carousels, and Pinterest Pins