OUR SERVICES

WE HELP VACATION RENTALS & HOTELS LOOK LUXURIOUS AND IRRESISTIBLE ONLINE WITH STORYTELLING-DRIVEN DIGITAL MARKETING SOLUTIONS.

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  • View of a hotel rooftop terrace with blue and white striped umbrellas, a swimming pool reflecting one umbrella, and surrounding buildings in the distance during sunset.

    CONTENT CREATION VISIT

    Our team flies out to your vacation home or hotel and builds a database of photos and videos that tell the story of your property. This database is essential for social media management, direct booking websites, and print marketing. We have several different types of Content Creation Visits, including lifestyle visits with models and multiple property sessions for property managers.

    WHAT’S INCLUDED

    • Photography Content Creation

    • Video Content Creation

    • Strategy Call — creative and social media direction

    • Collaborative Instagram Reel highlighting your property on @haymakermarketing

    • Access to Haymaker Marketing’s network— including possible group trips, product collaborations, influencer connections

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  • A person holding a glass of water in front of a modern outdoor fire feature with flames rising from rocks, with a plant and a wooden fence in the background. Example photos of a photoshoot for a Joshua Tree Airbnb.

    FULL SOCIAL MEDIA MANAGEMENT

    Our hands-off package combines content creation, full social media management for two platforms (usually Instagram & Pinterest), and influencer management. This package is designed to make your Airbnb shine like a luxury experience. I'll visit your short-term rental to capture compelling photos and videos, using storytelling to highlight the unique features that set your property apart. For 4-8 months, I'll manage your social media, ensuring a captivating presence.

    WHAT’S INCLUDED

    • Custom Content Creation

    • Hashtag and Keyword Research

    • Influencer Outreach

    • Community Engagement

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  • Living room in a Gloucester vacation home with a tan leather sofa with pillows, a wooden coffee table, white wall art, and another artwork depicting a landscape, with a glimpse of a bedroom through an open door.

    À LA CARTÉ

    Not every Airbnb host or boutique hotel owner is ready for a full-service program — and that's exactly why we offer à la carte digital marketing options designed to help you build your vacation rental marketing funnel one step at a time. Whether you're starting with a Brand Suite to establish your logos, fonts, and Canva templates, launching an influencer Campaign where we source and negotiate with influencers on your behalf, building a beautiful Direct Booking Website optimized for short-term rental marketing, setting up an Email Funnel to drive repeat bookings, or getting started with Pinterest-only social media marketing for vacation rentals — each service works on its own or as part of a bigger hospitality marketing strategy, so you can invest in exactly what you need, when you're ready.

    SERVICES

    • Direct Booking Websites

    • Branding & Logos

    • Email Marketing Funnels

    • Pinterest Only Management

    • Influencer Marketing Campaigns

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KIND WORDS

  • KATHY & DIANE, THE PINE CHALET

    “In just six months, she took our Instagram presence from a quiet 400 followers to a thriving community of over 4,000 highly engaged fans—and the results speak volumes. Before teaming up with Marissa, direct bookings accounted for less than 5% of our reservations. Today, they represent nearly 40% of our stays. That kind of shift is nothing short of remarkable.”

  • YASH, ALTITUDE 22

    “This company is run super professionally. They really go above and beyond with content creation for short-term rentals. When they come to your house, they actually deliver quality content that gives you options for several months. They may seem pricey, but they are totally worth the cost if you are trying to grow your short-term rental brand online. I would not hesitate to book them for a Content Creation Visit!”

  • AMANDA, LUXE PEARL OF THE GULF

    “Haymaker Marketing absolutely crushed!
    We hired Marissa for marketing materials, and she didn’t just meet the deliverables—she and her team obliterated it. What they delivered wasn’t “good work.” It was money. Straight-up world-class, next-level, “how in the world did they pull this off?” territory. Every piece felt premium, intentional, and sharper than anything we’ve seen from agencies charging double. The creative was on-point, the execution was flawless, and the over-delivery was real. They took the vision we discussed and elevated it into something that actually makes people stop and pay attention.”

  • MARCO, ELEMENT RANCH

    “We hired Marissa to capture content for both the Villa and the Retreats at Element Ranch, and what she delivered far exceeded our expectations. Her professionalism, keen eye, expert staging, and creative direction were invaluable. The final photos and videos are exceptional, and we’re already planning to have her back out again. Highly recommended.”

  • ALICE

    “Marissa came to our luxury cabin for a Content Creation Visit because our social media needed a boost and we knew that we needed a professional to get the best shots. Safe to say it was exceptional content! In all aspects…perfectly pitched to the style of our property, extremely high quality and works wonders on social media, giving us real engagement which has led to real bookings. We wish she could come every month!”

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AIRBNBS
AIRBNBS

Haymaker Marketing knows Airbnb hosts have different goals, and we’ve built our services around the three most common needs. For the host who wants more direct bookings, we help drive traffic to your website so you’re less dependent on Airbnb and VRBO. For the host who wants to look more luxurious online, we build out your brand so you stand out as the ideal vacation spot and can charge higher nightly rates. And for the host who wants to keep their calendar full, we create additional marketing funnels beyond Airbnb to consistently bring in new guests.

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HOTELS
HOTELS

As a leading hotel marketing agency, we specialize in helping hotel marketing teams build a robust database of assets that can be used across social media, print, and website materials. We start by assessing your team’s goals, then conduct a 2–4 night Content Creation Visit where we capture a full library of photos and videos your team can pull from anytime. Sure—an influencer might come in and leave you with a handful of images, but what your team really needs is a comprehensive database of storytelling content that fills in the gaps, elevates your brand, and actually converts on Instagram.

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A MARKETING AGENCY FOR THE HOSPITALITY INDUSTRY

FAQ

  • Establishing a strong digital presence for your Airbnb or VRBO takes time, so we encourage you to take it in steps.

    • Start with a Brand Suite so your vacation rental has a logo, colors, font types, and creative direction.

    • Build a database of photos and videos of your STR. Focus on storytelling— not listing photo basics. We call this a Content Creation Visit.

    • Start posting on Instagram and Pinterest. We’ve seen great results from both on clicks to your listing.

    • Create a direct booking website so you can avoid Airbnb and VRBO fees. Note: You’ll need to set up a property management system before building a direct booking website.

    • Get some influencers to stay in your vacation home and run giveaways with them.

    • Build out two email funnels for new potential guests (cold leads) and returning guests (warm leads)

    Wait six months. See those numbers go up, bookings increase, and your digital media presence for your Airbnb dramatically improve.

  • One of the most common questions we get is, "Can you come to us?" The answer: 100%. Haymaker Marketing was built with travel in mind--it's the reason we exist. As a vacation rental marketing agency and Airbnb media agency that thrives on location-based storytelling, we include all U.S. travel costs in our packages- no hidden fees, no surprises. Our team of photographers and content creators is spread across the country, so we'll match you with a pro near your property. If your project is international, we'll provide a custom quote (see Marissa's travel schedule below!). Whether you're a boutique hotel or a short-term rental, we bring hospitality

  • Absolutely! We love partnering with property managers to provide them with a dynamic and strategic marketing strategy. In fact, we think that many property managers could set themselves apart from their competition by including marketing in their management! We’re currently working with a property management company in North Carolina called Dwellia, which is doing just that. We’ve done a full rebrand, built a website, photographed their properties, and now post on social media for them (and their clients).

  • If you’re hoping people find your hotel or Airbnb somewhere on the internet without OTAs, then you’re going to need a strong digital brand presence.

    You need to consider your vacation rental’s niche when it comes to guests. Are you attracting small groups? Family reunions and friend getaways? Are you targeting really big groups, like yoga retreats and elopements? Does your ideal guest care about amenities for children (game rooms, bunk beds) or about health and wellness amenities (saunas, cold plunges)? You first must niche down on WHO you are attracting to your vacation rental or boutique hotel. A brand that serves everyone is not a brand.

    With that information intact, you need to invest in branding. Not AI logos or Fiverr one-offs— you need a professional graphic designer to make the design decisions that you are unequipped to make. You need a brand suite with multiple logos, marks, colors, typefaces— all in formats that can be used for every digital marketing endeavor —websites, print, and social media.

    At Haymaker Marketing, we brought on a professional graphic designer to work with our marketers to build out a brand that feels like your property, is strategic, and is usable.

    Interested in seeing some of our designs? Submit an inquiry form here.

  • The answer is: that’s not the goal—and it’s not a sustainable strategy for marketing your vacation rental or boutique hotel. So no, that’s not even my team’s focus. Our goal is to build your brand awareness, drive traffic to your direct booking website, and connect you with influencers and brands that can boost your earning potential. We’re building out a business online, not chasing one-off moments. In our experience, slow-burn marketing always wins—because it creates steady bookings, loyal guests, and long-term growth.

  • Yes! While photos, videos, and social media are the foundation, we also offer additional services through our Marketing Suite—or as add-ons to any package. These include logo and brand design, a direct booking website, email funnels, and SEO blogging. We’ll work with you to customize a package that aligns with your goals and helps you grow your short-term rental or boutique hotel brand.

WANT TO WORK WITH US BUT IT’S NOT THE RIGHT TIMING?

WANT TO WORK WITH US BUT IT’S NOT THE RIGHT TIMING?

SOMETIMES ALL YOU NEED IS A LITTLE HELP, AND THE RIGHT PDF CAN GO A LONG WAY.

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