OUR SERVICES

WE HELP VACATION RENTALS & HOTELS LOOK LUXURIOUS AND IRRESISTIBLE ONLINE WITH STORYTELLING-DRIVEN DIGITAL MARKETING SOLUTIONS.

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  • View of a hotel rooftop terrace with blue and white striped umbrellas, a swimming pool reflecting one umbrella, and surrounding buildings in the distance during sunset.

    CONTENT CREATION VISIT

    If you realize you need to enhance your social media presence but can't hire a social media manager just yet, this package is tailored for DIY hosts. We visit your vacation rental and shoot video and photographs-media that focus on featuring your property through storytelling content creation. You leave with a database of photos and videos that can effortlessly be transformed into engaging carousels and Reels, saving you the hassle of brainstorming content ideas.

    WHAT’S INCLUDED

    • Photography Content Creation

    • Video Content Creation

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  • A person holding a glass of water in front of a modern outdoor fire feature with flames rising from rocks, with a plant and a wooden fence in the background. Example photos of a photoshoot for a Joshua Tree Airbnb.

    FULL SOCIAL MEDIA MANAGEMENT

    Our hands-off package combines content creation, full social media management for two platforms (usually Instagram & Pinterest), and influencer management. This package is designed to make your Airbnb shine like a luxury experience. I'll visit your short-term rental to capture compelling photos and videos, using storytelling to highlight the unique features that set your property apart. For 4-8 months, I'll manage your social media, ensuring a captivating presence.

    WHAT’S INCLUDED

    • Custom Content Creation

    • Hashtag and Keyword Research

    • Influencer Outreach

    • Community Engagement

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  • Living room in a Gloucester vacation home with a tan leather sofa with pillows, a wooden coffee table, white wall art, and another artwork depicting a landscape, with a glimpse of a bedroom through an open door.

    À LA CARTÉ

    Not every Airbnb host or boutique hotel owner is ready for a full-service program — and that's exactly why we offer à la carte digital marketing options designed to help you build your vacation rental marketing funnel one step at a time. Whether you're starting with a Brand Suite to establish your logos, fonts, and Canva templates, launching an Influencer Campaign where we source and negotiate with influencers on your behalf, building a beautiful Direct Booking Website optimized for short term rental marketing, setting up an Email Funnel to drive repeat bookings, or getting started with Pinterest-only social media marketing for vacation rentals — each service works on its own or as part of a bigger hospitality marketing strategy, so you can invest in exactly what you need, when you're ready.

    WHAT’S INCLUDED

    • Direct Booking Websites

    • Branding & Logos

    • Email Marketing Funnels

    • Pinterest Only Management

    • Influencer Marketing Campaigns

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KIND WORDS

  • KATHY & DIANE, THE PINE CHALET

    “In just six months, she took our Instagram presence from a quiet 400 followers to a thriving community of over 4,000 highly engaged fans—and the results speak volumes. Before teaming up with Marissa, direct bookings accounted for less than 5% of our reservations. Today, they represent nearly 40% of our stays. That kind of shift is nothing short of remarkable.”

  • JENNIFER, VILLA OF THE ROCKS

    “Working with Marissa at Haymaker Marketing has been nothing short of incredible! She managed the social media for my short-term rental, Villa of the Rocks in Sedona, AZ, for six months and completely elevated our online presence. From creating beautifully branded content to engaging with our audience and keeping everything consistent, Marissa brought creativity, professionalism, and genuine passion to every post.”

  • MARCO, ELEMENT RANCH

    “We hired Marissa to capture content for both the Villa and the Retreats at Element Ranch, and what she delivered far exceeded our expectations. Her professionalism, keen eye, expert staging, and creative direction were invaluable. The final photos and videos are exceptional, and we’re already planning to have her back out again. Highly recommended.”

  • AMANDA

    “I had the pleasure of chatting with Marissa on an one-on-one zoom consultation. Her offer of a 90 minute conversation was a perfect way to connect and learn from her quickly. Having the opportunity to chat and dive right into my Instagram Content, business offers and the ability to ask her any questions I wanted related to my business, was invaluable. It was fun and we laughed a lot. She discussed lots of different options/approaches to my content and she even sent me some additional resources via email after the call. Marissa is a wealth of information, with a lot of cool experiences to speak from. I am thankful we connected and I look forward to more interactions with Marissa in the future.”

  • BRIAN

    “I have had the pleasure of working with Marissa and Haymaker Marketing for 12 months for social media services (Strategic Plan). My experience has been outstanding! Marissa was always honest, professional, and knowledgeable and truly amazing to work with. She is always responsive to questions and ideas and her positive attitude and approach makes the experience even better! She is very knowledgeable about social media (especially hashtags) and I highly recommend Marissa and Haymaker Marketing for any of their social media services. I'm sure your experience will be great!”

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AIRBNBS
AIRBNBS

Haymaker Marketing knows Airbnb hosts have different goals, and we’ve built our services around the three most common needs. For the host who wants more direct bookings, we help drive traffic to your website so you’re less dependent on Airbnb and VRBO. For the host who wants to look more luxurious online, we build out your brand so you stand out as the ideal vacation spot and can charge higher nightly rates. And for the host who wants to keep their calendar full, we create additional marketing funnels beyond Airbnb to consistently bring in new guests.

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HOTELS
HOTELS

As a leading hotel marketing agency, we specialize in helping hotel marketing teams build a robust database of assets that can be used across social media, print, and website materials. We start by assessing your team’s goals, then conduct a 2–4 night Content Creation Visit where we capture a full library of photos and videos your team can pull from anytime. Sure—an influencer might come in and leave you with a handful of images, but what your team really needs is a comprehensive database of storytelling content that fills in the gaps, elevates your brand, and actually converts on Instagram.

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A MARKETING AGENCY FOR THE HOSPITALITY INDUSTRY

FAQ

  • One of the most common questions we get is, "Can you come to us?" The answer: 100%. Haymaker Marketing was built with travel in mind--it's the reason we exist. As a vacation rental marketing agency and Airbnb media agency that thrives on location-based storytelling, we include all U.S. travel costs in our packages- no hidden fees, no surprises. Our team of photographers and content creators is spread across the country, so we'll match you with a pro near your property. If your project is international, we'll provide a custom quote (see Marissa's travel schedule below!). Whether you're a boutique hotel or a short-term rental, we bring hospitality

  • Whether or not you’ve dipped your toes into creating a social media presence for your vacation rental, Instagram and Pinterest are the keys to increasing your prices, booking out your calendar, and ultimately getting off the listing apps so you can increase your ROI.

    Here’s the “why” behind social media for vacation rentals. People want to know what it FEELS like to stay at your rental. And they love travel experiences that are elevated, individualized, and luxurious. In fact, studies show that 78% of Millennials choose spending money on an experience over products. Instead of staying in a chain hotel, they’d rather stay in an Airbnb that feels like an experience in and of itself.

     

    And the best way to let travelers know your vacation home can deliver on experience is through curated, intentional posting on social media.

  • With all due respect—no. :) When clients hire us, our goal is to take the marketing workload off their plate. That’s why every social media management package requires a Content Creation Visit. To truly stand out on Instagram and Pinterest, you need a full database of professional, storytelling photos and videos—not just a few quick clips from your phone.

  • The answer is: that’s not the goal—and it’s not a sustainable strategy for marketing your vacation rental or boutique hotel. So no, that’s not even my team’s focus. Our goal is to build your brand awareness, drive traffic to your direct booking website, and connect you with influencers and brands that can boost your earning potential. We’re building out a business online, not chasing one-off moments. In our experience, slow-burn marketing always wins—because it creates steady bookings, loyal guests, and long-term growth.

  • Yes! While photos, videos, and social media are the foundation, we also offer additional services through our Marketing Suite—or as add-ons to any package. These include logo and brand design, a direct booking website, email funnels, and SEO blogging. We’ll work with you to customize a package that aligns with your goals and helps you grow your short-term rental or boutique hotel brand.

WANT TO WORK WITH US BUT IT’S NOT THE RIGHT TIMING?

WANT TO WORK WITH US BUT IT’S NOT THE RIGHT TIMING?

SOMETIMES ALL YOU NEED IS A LITTLE HELP, AND THE RIGHT PDF CAN GO A LONG WAY.

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A white plate with a slice of cranberry muffin and a small piece of muffin on a gold fork, next to a mug of coffee, on a white surface with a striped cloth and papers nearby.
A wooden dresser with a rattan drawer front, a pink cardholder with postcards or photos, and glass bottles are reflected in a round mirror on the wall. The image has a warm tone with sunlight casting shadows.