The first step in Dar Sukun's marketing strategy was a Content Creation Visit. We traveled out to this countryside villa, 20 minutes outside of Essaouira, Morocco and we were stunned by the beauty of the place. The owner has meticulously designed and developed it — every piece of furniture, every piece of artwork is there on purpose to provide a space to breathe and return to yourself. She's embraced the beauty and culture of Morocco and paired it with the wild countryside.

After we built out a database of both photo and video for this gorgeous Moroccan Airbnb, we moved on to the next marketing phase— establishing a brand on both Instagram and Pinterest with full Social Media Management. For four months, we posted on both platforms, slowly storytelling the character of this villa, aiming for our ideal guests— slow travelers, expats, families looking for a place to rest and return to themselves.

We also conducted an influencer campaign on Instagram to bring in a new audience to our social media accounts. Currently, we sit at 700+ followers on Instagram with over 286,000 views in the last 90 days. In the last four months, we’ve received our FIRST direct bookings—with over 22 nights booked thus far.

On Pinterest, we’ve received over 12K views in the last three months, with an audience of 9K people. Furthermore, we’ve gotten over 100 link clicks to our direct booking website from Pinterest alone. Pinterest, paired with an ads budget, is a powerful marketing resource for Airbnbs and VRBOs.