Become the Most Sought-After Vacation Rental in Your Area
Airbnb Marketing Strategy and Social Media Management
Hey there!
I’m Marissa, a social media manager specializing in Airbnb and short-term rental marketing. Let me just tell you, if your only form of marketing is your Airbnb or VRBO listing, you’re leaving money on the table. The smart ones are leveraging social media to create a curated presence on Instagram and TikTok that leaves viewers longing to book their stay. Social media marketing for vacation rentals isn’t about professional photography or influencers—it’s about STORYTELLING. And if potential guests can look at your social grid and are instantly daydreaming about their own stay, that’s where the $$$ is.
Curious if Your Profit Margins Could Be Higher?
There’s a better way to increase your profit margin than switching to single-ply TP, my friends! But even if you’re still giving your guests the good stuff, you’ve probably wondered the following:
If I charged more per night, would people still book?
What would I need to do to start marketing my rental off the apps (Airbnb, VRBO, etc.) so I don’t have to pay fees anymore?
How can I make my rental stand out in the market so I can increase my prices?
How can I fill last-minute openings and ensure there aren’t unwanted gaps in my calendar?
Your Sparkling Social Media Presence is Your Key to Raising Your Prices and Filling Your Calendar (Even in the Slower Season!)
Whether or not you’ve dipped your toes into creating a social media presence for your vacation rental, Instagram and TikTok are the keys to increasing your prices, booking out your calendar, and ultimately getting off the listing apps so you can increase your ROI.
Here’s the “why” behind social media for vacation rentals. People want to know what it FEELS like to stay at your rental. And they love travel experiences that are elevated, individualized, and luxurious. In fact, studies show that 78% of Millennials choose spending money on an experience over products. Instead of staying in a chain hotel, they’d rather stay in an Airbnb that feels like an experience in and of itself.
And the best way to let travelers know your vacation home can deliver on experience is through curated, intentional posting on social media.
Work With Me: Social Media Marketing Strategy for Airbnbs
Let me take on your social media marketing for your vacation rental, and let’s see what we can do! As your destination becomes more sought-after, you’ll see listing views increase, be able to:
Stay top-of-mind with past guests so you have repeat customers.
Build a following (on social and via email) so you can alert followers when you have an opening so your calendar stays full.
Raise your prices because of a higher demand.
Create buzz around your rental so it’s the first place guests go to when they’re ready to plan a trip.
There are two ways to work with me:
Full Service Social Media Marketing Includes:
Strategy call to define the target audience and set social media marketing goals.
Onboarding and organizing existing content for easy future use.
Creation of new captivating video and photography content for Instagram and TikTok captured during a 3-5 day Content Creation Visit.
Grid posts per month on TikTok and Instagram, including Reels and Carousels.
Keyword research to optimize social media posts for Airbnb and vacation rental searches.
Hashtag research and management for TikTok and Instagram.
Management of Instagram highlight covers and TikTok pinned posts.
Included monthly strategic ad spend to boost reach and engagement.
Comment and direct message management, redirecting influencers to you.
Networking with users of similar content, featuring local businesses.
Management of giveaways on Instagram and TikTok.
Optional building of email list via Instagram and TikTok.
3 month analytic reports.
3 or 6 month contracts available.
Content Creation Only Includes:
Creation of new captivating video and photography content for Instagram and TikTok captured during a 3-5 day Content Creation Visit.
Gallery delivery of videos and photos that are trendy and will be easy for you to post.
With your new gallery at your disposal you’ll create the feel of your Airbnb as you manage your own social media accounts.
So, how much is it? Fill out the form below, and I’ll send you my pricing PDF.
FAQs
What if I don’t have any social media for my Airbnb? Great! I’ll start accounts for you.
How long do I have to hire you? Contracts can go from 3-6 months. Instagram and TikTok are slow-burn marketing, so the longer you hire me, the more you’ll see results.
What are your deliverables? I customize social media plans according to each short-term rental host--no cookie-cutter plans with me! However, most people like to see what a typical package looks like, so I can send a PDF over to you. Just fill out the form below.
I’m interested, but need to ask more questions. Great! I love to chat. You can set up a Discovery Call here.
What places have you worked with before? You can see my portfolio below, but I can also send you the socials directly. Shoot me a message on @haymakermarketing, and I’ll DM you the accounts.
I see you’re based in Colorado. Do you travel outside of there? Absolutely! One of my first Airbnb collaborations was in the UK. Don’t hesitate to reach out (especially if you’re in California, Utah, Arizona, or Washington).
If I hire you, can you guarantee I’ll get more bookings? It's very possible, but not a guarantee! Numerous factors affecting sales are beyond my control as a social media manager. These factors include pricing (maybe you’re priced too high), the amenities offered by your Airbnb (maybe you don’t accept pets), availability for specific dates (maybe they’re hoping to stay over a birthday and you’re already booked), and more. As a social media manager, I focus on metrics within my sphere of influence, such as views and website taps. I can guide potential guests to your doorstep, but ultimately, closing the sale depends on your end.
