BECOME A SOCIAL MEDIA MANAGER FOR VACATION HOMES COURSE
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
Available Plans
What makes this social media manager course different?
A REFERRAL FUNNEL
As Haymaker Marketing grows, I’ve had to raise my prices, and as I do, the little Airbnbs can’t afford Haymaker Marketing. They don’t need a big agency-- they need someone to manage their Instagram and Pinterest without all the bells and whistles. Instead of turning these hosts away, I would love to send them to a group of qualified and trained social media managers.
Checklist, Google Drive, Canva Templates
As part of this course, you'll get access to a Google Drive folder packed with everything you need to move forward and make that sidehustle monthly income: spreadsheets, copy examples, email templates, and Canva template links. Some steps — like forming an LLC and setting up a CRM so you can actually get paid — are on you. To keep you on track through all of it, we've built a module-by-module checklist you can follow from day one to your first client.
WHAT WE’RE LOOKING FOR
We partner with brands that align with elevated travel and intentional living. Ideal products include:
Candles, home fragrance, jewelry, skincare, perfume
Small, easily movable items (we travel often)
Beach and travel accessories
Food & drink
Housewares and lifestyle goods
We prioritize ethically made, thoughtfully designed products—not mass‑produced Amazon items.
HOW IT WORKS | $35/ MONTH
STEP 1: APPLY
You’ll apply with details about your product, brand values, and what makes your offering a good fit for vacation rentals and boutique hotels.
STEP 2: BECOME A HAYMAKER PRODUCT PARTNER
If accepted, your brand will be added to our Product Partners PDF—a curated directory shared with Haymaker clients, past and present.
Hosts can browse and choose which brands they want to work with
Your product is continuously exposed to Airbnb hosts and hotel owners actively investing in marketing
To cover admin and relationship management, there is a $35 monthly fee to remain listed in the directory
This does not guarantee a partnership—but it places your brand directly in front of decision‑makers in the short‑term rental and hotel space.
STEP 3: BRAND + HOST MATCHMAKING
If a host chooses to work with you, we’ll make the introduction.
You’ll ship your product to the host and to our team
If Haymaker Marketing is doing a Content Creation Visit, we’ll style, photograph, and film your product inside the property
If you’d like access to the photos and videos for your own marketing, we’ll negotiate with the host (and us) to give you creative usage rights.
STEP 4: POSSIBLE SOCIAL MEDIA EXPOSURE
If the property is also a social media management client, your product may be featured in posts on Instagram. If the host agrees, we may:
Post a Collaborate post or Reel with your brand on Instagram
Add your product to an influencer stay, leveraging the power of multiple accounts
Tag your product on social media, so you can share the content created.
MARISSA OWNER OF HAYMAKER
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January: USA
February: USA
March: Morocco
April-June: Europe
July- December: USA
I started Haymaker Marketing with a simple goal: to have the freedom to travel and volunteer with nonprofits. Along the way, my journey led me to specialize in vacation home and hotel marketing—and ultimately launch a Vacation Rental Media Agency.
Why am I starting the Haymaker Product Partners? There are a few simple reasons, but the first is that it increases my client’s exposure, which is what they pay me to do! If I can offer Airbnb hosts and hotel owners not only clicks and likes, but also networking partnerships, that increases my brand’s value overall.
Additionally, I think it’s stupid that we’re not leveraging the power of collaborations on Instagram.. Your product needs marketing. The vacation rental needs marketing. Let’s all work together and harness the power of social media marketing.
Finally, I want the $35 monthly income for letting you in on my connections that I’ve built over the last 7 years. Many people reach out to me—hoping I’ll promote them for free. This program is the answer to this.
There’s a three-month minimum contract for the Haymaker Product Partnership program (because we’re doing all that onboarding and administrative work), but after that, it is month to month. If you’re not getting the results you want, you can drop it, and we’ll take you off our PDF Partner list.
Thus, it benefits me to get you partnerships. In other words, I’ll be pitching you like crazy. Win/win.
-Marissa
